UPDATE: Paste magazine campaign takes off

The reward to donors to the Save Paste magazine campaign now totals 91 rare and unreleased tracks by many of the artists that the cash-strapped indie music-and-culture magazine covers — in just the second day of the official fund-raising campaign.

Min Online (free registration required), a publishing industry newsletter, reports:

“It’s been going great all day,” says publisher Nick Purdy. “We have had nearly 1,000 people donating. We have been amazed.” Word got out about the magazine’s plight in advance of the planned donation drive and donations started coming in before Paste could send its plea to the subscriber list. Purdy says that months ago readers had already assured him they would be willing to come to the book’s aid if things ever got bleak. “They are aware of the realities of the business we are in. They emailed us and said if things every got bad at Paste, come to us first. We took them seriously. A lot of magazines couldn’t do this. It was time to see if the brand we built has that kind of value to people.”

Donors are also eligible for random drawings for prizes that so far include signed R.E.M. and Band of Horses posters, an ocean-view cabin on next year’s Cayamo cruise, and even a pair passes to October’s sold-out Austin City Limits Music Festival.

Donate here to help keep this important editorial voice afloat in these tough economic times.

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